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A Fusion Deal: Fertecon sold to Informa Group

February 28, 2012 — Fusion DigiNet

Fusion Corporate Partners are pleased to announce our second deal of 2012. The sale of fertilizer market information and analysis business Fertecon Limited to Informa Group.

FERTECON, founded in 1978, provides on subscription only,  price discovery, current information and analysis services to the global fertilizer industry.  Its data and forecasts are used by virtually all the leading fertilizer companies in the world as well as by many financial institutions.

Barrie Bain, Chairman and one of the founders of FERTECON Limited said, “This is an exciting development. FERTECON is an excellent fit with Informa’s Agra group. Agricultural developments drive the fertilizer market and the combination of FERTECON fertilizer industry knowledge with Agra’s insight into the agrifoodsector will create a unique resource of information and analysis. Informa’s knowledge of the food, freight, and energy sectors will significantly enhance FERTECON’s services to the fertilizer industry. FERTECON has a great team of market analysts and now they will have access to the resources of the Informa Group. ”

Barrie Bain and Vivien Bright, two of the former shareholders and directors of FERTECON Limited, will join Informa to help build FERTECON within the Group. Terry Phillips, the third shareholder and director, will work on a consultancy basis for the FERTECON business.

Paul Slight, Director at Fusion, said, “It was a pleasure to work with Barrie, Vivien and Terry. They have built a great business over the last 30 years and it will be an excellent fit with Informa’s Agra group.”

Fusion acted exclusively for the shareholders of Fertecon Limited. The team responsible for this transaction were Paul Slight ( and Paul Kelly ( Waterfront Solicitors, headed by Matthew Cunningham, provided legal advice to the vendors.

UK, London and Tunbridge Wells, Kent

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