Fusion Corporate Partners LLP, the leading digital and traditional media M&A specialist, is pleased to announce the sale of Bit-Tech Ltd and its sole asset www.Bit-Tech.net , a leading international community and review website for the PC customisation community, to Dennis Publishing.
Launched in 2001, bit-tech.net publishes in-depth reviews, news, features and technology information, while also hosting a forum for its growing audience of computer and gaming enthusiasts. The site is the UK's leading source for hardware and gaming reviews.
bit-tech's content is authored by a team of international technology writers who specialise in electronics, design, hardware, telecommunications and many other aspects of the IT industry. The site currently attracts over 1.05 million unique users and generates 6.6 million page impressions per month.
The acquisition of bit-tech.net will bolster the Dennis Publishing technology portfolio of magazines and websites, which includes brands such as PC Pro, itpro.co.uk, knowyourmobile.co.uk and iGizmo. The acquisition of bit-tech.net will boost the total traffic levels of the online Dennis Publishing technology portfolio from 2.3m to 3.35m unique visitors.
James Tye, CEO at Dennis Publishing said: "bit-tech.net is a respected and authoritative website with a vibrant and growing community. It is an excellent complement to our existing IT portfolio and the acquisition will boost our technology site traffic levels to over 3.35million unique users per month. At this traffic level we are able to offer our advertisers both massive reach and precise targeting as and when required. The move also underlines our commitment as a leading digital publisher in the UK and I very much look forward to working with Hugh and his talented team over the coming months."
Hugh Chappell, Managing Director of Bit Publishing, said: "Dennis Publishing enjoys considerable success in the technology sector and importantly they understand our market. This acquisition is a logical step for bit-tech.net and will ensure continued growth. I am delighted for my staff – they have built a brilliant on-line only publication with the full support of the industry and our loyal readers. This is a "win win" situation for everyone concerned."
Fusion Corporate Partners LLP acted as exclusive advisers to the vendors. Mark Eisenstadt (meisenstadt@fusioncorp.co.uk) was solely responsible for the transaction at Fusion.
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